jens karlsson - NIKEiD

How can an iconic athletic brand form deep, meaningful, enduring relationships on social media? With a smart social strategy and some powerful creative, Your Majesty helped to strengthen the bond.

Your Majesty collaborated with the NIKEiD team to develop a 2013/2014 social media strategy for NIKEiD’s primary platforms: Facebook, Twitter, Instagram and Tumblr. For each platform, we considered how to optimize key athletic events to promote important product launches throughout the year.

We developed content for the launch of LeBron 11, KD 6 and TW’14 iD, as well as newsletter graphics for the Free iD email sequence, NIKEiD’s internal newsletter template, the Air Force 1 Premium iD style guide and concepts for a redesign of the brand’s Tumblr platform and other initiatives throughout the year.

NIKEiD Responsive Tumblr Platform

Order Confirmation Email Design. Showing the shoe being constructed step by step.

Lebron Product Launch Social Teaser

Lebron Personalized Twitter Graphics

AF 1 Launch

KD6 Launch

Tiger Woods Product Launch Graphics. Illustrating the variety of customization options available.

NIKEiD Tumblr Platform WebGL concept

By creating a social strategy that linked NIKEiD to the events that mattered most to its community and supporting that strategy with compelling creative, Your Majesty strengthened relationships between the brand and sports fans.

P R O J E C T

NIKEiD social strategy & content creation

C L I E N T

NIKEiD

S E R V I C E S

Developed 12-month social strategy; created content for Facebook, Twitter and Instagram; designed templates and style guides; concepted redesign of Tumblr page. 3D texturing, modelling, lighting, compositing, illustration. Still photography. Video animation. Responsive website design.

R E S U L T S

NIKEiD strengthened ties with its community by taking part in social conversations around sports.